If the organization maintains ad creatives so that advertisers can reuse the material, the classified text associated with the advertisement will automatically populate from the advertisement record into the insertion order. Otherwise, the classified text can be entered on the classified advertisement order line. Classified advertisements can appear in print ads or Web ads.
To maintain advertising content:
1.    From 
 the Insertion Order 
 Details task category, click the Maintain Classified Text link.
The Insertion Order Ad Management screen displays, as shown below.

2.    Click 
 the Ad ID link.
The Generic Chooser displays. Select the ad creative used in this insertion 
 order and line number.
The fields on this screen default to the values entered when the ad creative 
 was created.
3. If necessary, edit these fields.
4. Click Save.
5. Click Close.